Principal Analyst, Forrester
Ian brings more than 20 years of international experience managing marketing, brand and communications strategies for b-to-b companies. This experience spans public relations, social media, analyst relations, brand development, messaging and internal communications at innovative, venture-capital-backed startups as well as established multinational companies. Ian has also worked on a variety of large-scale research studies investigating brand perceptions, marketing effectiveness and public policy.
Ian has received numerous awards for his work and has been published widely. He received a BSc in electrical and electronic engineering from Coventry University and a PhD in communications and marketing from the S.I. Newhouse School of Public Communications at Syracuse University.