B2B Summit
North America

April 26–29, 2026 · Phoenix

Jeff Siegel

Director of Marketing Strategy, Cisco

Jeff Siegel is a strategic leader with a history of driving go-to-market transformations for global technology organizations. Currently serving as Director of Marketing Strategy at Cisco, Jeff leads Cisco Marketing’s AI strategy and engineering teams as they help guide Cisco’s evolution towards the next generation of go-to-market excellence. With prior leadership experience at 6sense, Box, and Dell, he has specialized in driving operational innovation and leveraging emerging technologies to fuel growth cycles over the past decade plus. 

B2B Summit North America · April 26–29, 2026 · Phoenix

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