Director of Marketing, Sprinklr

Jen is a marketing leader with 20+ years experience in the technology sector; driving demand generation initiatives and market awareness for leading technology providers including; Netgear, Trend Micro, webtrends and Tealium.

Jen is now a Regional Marketing Director at Sprinklr; an enterprise platform to manage all digital customer experiences. She brings a diverse perspective, derived from experience across both B2B & B2C inbound marketing. Like many regional marketers, Jen is a generalist with additional extensive experience in inbound marketing, including SEO, ecommerce, partner marketing and account based marketing (ABM). Jen’s core beliefs are in audience first marketing: Understanding the characteristics, demographics and extent of the audience first, and then determining the best channels and context to reach them.