Chief Marketing Officer, PNC Bank

Jenn Garbach is chief marketing officer for PNC Bank. In this role, Garbach leads a team of approximately 200 marketing professionals focused on brand and line of business marketing, paid and social media, direct marketing and all digital marketing strategies. She also oversees the bank’s relationship with Arnold Worldwide, PNC’s integrated marketing and advertising agency of record.

Over the past 20 years, Garbach has worked extensively in the financial and professional services industries spanning marketing, product management, strategy, technology and customer experience.

Prior to joining PNC in June 2023, Garbach served as the head of Marketing Transformation & Operations at PayPal. Before joining PayPal, she spent a decade with Capital One, where she held a number of leadership positions, including vice president of Consumer Card Marketing and Customer Analytics, vice president of Small Business Card Brand and Acquisition Marketing and senior director of Customer Strategy, Digital Product Management & Product Marketing Management. Prior to joining Capital One, she spent four years with Thomson Reuters in New York, London and Chicago leading product strategy in both the Emerging Markets Financial team and the FindLaw business before leading the management buy-out of the Interactive Web Services business. Garbach began her career at Deloitte Consulting where she delivered large scale CRM system implementations for healthcare clients and customer experience programs for financial services clients.

Garbach serves on the Advisory Board for Clarendon Partners, a strategic operations consulting firm based in Northern Virginia. She holds a Master of Business Administration in finance and strategy from Duke University’s Fuqua School of Business and a Bachelor of Science in general management from Boston College