Director of B2B GTM Digital Transformation, Adobe

Jessica Kao is a B2B marketing transformation expert who helps organizations leverage technology into marketing engines that deliver measurable business results. She specializes in making complex technology operational at scale, enabling marketing teams to drive growth, efficiency, and performance. As part of Adobe’s Digital Strategy Group, she advises global B2B organizations on navigating large-scale marketing transformations. Drawing on hands-on experience leading these initiatives, Jessica helps teams rethink how marketing operates, align people and systems, and translate innovation into sustainable business outcomes. Prior to joining Adobe, Jessica was an Adobe customer, leading marketing technology and marketing operations for more than a decade at global high-tech companies. She led transformation initiatives firsthand and was accountable for the results—bringing a practitioner’s perspective to how she advises customers today.