Senior Vice-President of Digital Shopping Experiences, Albertsons Companies

Jill Pavlovich is a seasoned, customer-centric digital leader renowned for her expertise in cultivating and motivating high-performing teams dedicated to crafting unparalleled omni-channel customer experiences. As Senior Vice President of Digital Shopping Experiences at Albertsons Companies, she is committed to delivering a distinctive, fully integrated end-to-end customer experience that seamlessly bridges Albertsons’ digital and physical retail businesses. Responsible for the digital product strategy and management of the mobile app and website, Jill works closely with her team to provide seamless, connected experiences to millions of digitally engaged in-store shoppers, aimed to ultimately transform Albertsons from a ‘local grocer’ to an omni-channel retailer and service provider. Jill has recently been named to Reuters’ Trailblazing Women list, and won a Forrester Customer-Obsessed Leadership award.

Under Jill’s leadership, Albertsons has also achieved significant milestones, including winning a Webby Award for ‘Best Shopping and Retail App’, two Stevie awards for ‘Best User Experience’, the “top 1% E-Commerce UX Award” from Baymard Institute, and recognition from Ipsos for best e-commerce experience. These accomplishments, among many others, have yielded digital growth consistently above +20% year over year. Beyond financial and competitive success, she initiated a transformative mindset shift within Albertsons, steering the organization toward a ‘connected experience’ strategy that revolutionizes how both digital and in-person consumers perceive their local grocer.

Prior to her role at Albertsons, Jill spearheaded the inception of the Exclusive Brands program at Wayfair, successfully launching over 100 exclusive brands, which eventually accounted for an impressive majority of the company’s annual volume.

Actively involved in her community, Jill volunteers at local hospitals and participates in mentorship programs where she imparts knowledge about the role of digital in business to middle school students. A native of Colorado, she developed a passion for skiing and horseback riding, and she now resides in Boston, MA with her husband and two children.