Associate Teaching Professor, Department of Marketing, Arizona State University

John Thomas (JT) Dietrich is an Associate Teaching Professor with the W. P. Carey School of Business at Arizona State University, and is the co-author of “Professional Selling In The 21st Century, 7 Ways, 7 Times.” Within 1 year of publication the textbook has been adopted by several major universities throughout the United States. He has taught graduate and undergraduate marketing and business courses since 2009. Dietrich joined ASU in 2014 and is one of the team coaches for the Arizona State University traveling sales teams.  

With nearly 20 years in sales, marketing, and business-to-business roles, Dietrich brings a diverse portfolio to the Marketing Department. Most recently, he served as the business development manager for Larson Engineering in Scottsdale, and is the former Senior Vice President of Marketing and Business Development for one of the largest engineering companies in the United States. In that capacity he led the marketing team to five (5) national marketing excellence awards, including “Best In Show”…the most coveted and respected marketing honor in the country.  

Dietrich was recipient of the 2020 Huizingh Outstanding Undergraduate Teacher award, and the 2018 Outstanding Graduate Teaching award for the WP Carey School of Business.