Sr. Manager of Demand Generation, NetLine

Josh Baez is a results-driven, buyer-obsessed marketing leader with over a decade of experience in B2B marketing. Known for his creative problem-solving and strategic mindset, Josh specializes in demand generation, ABM, and content strategy, helping brands turn audience insights into pipeline growth.

He thrives at the intersection of creativity and data, believing that the best marketing isn’t about leads—it’s about understanding what buyers truly care about to deliver something memorable and valuable at every touch. His work has helped brands cut through the noise, strengthen customer relationships, and actually drive revenue (not just report on it).

Based in Seattle, WA, Josh brings an infectious energy and a commitment to challenging the status quo, whether he’s building full-funnel demand programs, aligning sales and marketing, or rethinking how brands engage their audiences. A natural storyteller, he brings big ideas (and big laughs) to every conversation—usually with plenty of hand gestures.

When he’s not thinking about marketing, you’ll find him obsessing over buyer psychology, passionately defending why B2B doesn’t have to be boring, or debating Survivor strategy like he’s competing at the final Tribal Council. Oh, and taking care of his ever-growing houseplant collection—because being a plant dad is serious business.

Josh is currently the Sr. Manager of Demand Generation at NetLine.