Senior Managing Director, Marketing & Digital Strategy, American Society of Mechanical Engineers (ASME)

Josh Heitsenrether is an agent of enterprise transformation and a marketing leader with over 25 years’ experience driving performance and customer engagement. At the American Society of Mechanical Engineers (ASME), Josh oversees marketing, demand generation, marketing operations, digital, market intelligence, design, and multimedia content. He spearheaded the organization’s shift to customer-segment-based marketing strategy, and with a small but incredible team of passionate CX early adopters, has been leading a multi-year initiative to adopt a customer-first approach to business planning and operations, culminating in the establishment the organization’s first formal CX team to bring experience design, customer insights, and service design practices into day-to-day operations. In previous roles, he oversaw marketing services businesses in multiple B2B media companies (ALM, Summit Business Media, and Ziff Davis), leading teams responsible for building and executing multichannel sponsorship programs to connect customers with major global brands.