Head of APJC Marketing, Cisco Systems (USA) Pte. Ltd.

Joyce Moy is currently Head of APJC Marketing for Cisco Systems. In this role, Joyce is responsible for leading the field marketing team for APJC to develop the overall marketing strategy, go-to market campaigns, programs, partner and digital communications. 

During her 17 years in Cisco, Joyce has held numerous marketing positions including Strategy & Planning, Audience and Partner Marketing. She is responsible for developing and executing many high impact marketing programs to increase awareness and create demand for Partners and Customers. She is also the lead in driving Revenue Marketing and has driven many innovative pipeline creation and acceleration programs to increase sales qualified pipeline.  

Joyce is passionate about operating in the value creation zone to drive business impact. Prior to joining Cisco Systems, she spent 7 years working in creative advertising agencies including Ogilvy & Mather and Wunderman. As the Client Service and Strategy Lead, she was responsible for managing the account for many technology brands including Cisco Systems, Microsoft, and EMC. 

Joyce graduated with a Bachelor of Business from Nanyang Technological University in Singapore.