Head of CX Development, MassMutual

Julie Rickis is the Head of Market Research at MassMutual, with over 25 years of experience in the insurance and healthcare industries. Julie most recently led the successful implementation of Journey Analytics at MassMutual, enabling a data-driven approach to understanding customer journeys and enhancing overall experiences. Specializing in customer experience, market research, program management, and operations, Julie is dedicated to bringing actionable insights to partners to improve business outcomes. She is known for her collaborative leadership style, fostering partnerships across enterprise teams to drive success. Julie holds a Master’s degree from George Mason University and is passionate about leveraging analytics to drive strategic decision-making and innovation.