Director, Financial Services Analytics Strategy, Acxiom

As the leader of Acxiom’s Financial Services Analytics Strategy practice, Larry enables marketing optimization and business transformation, at some of the largest and strongest brands in the financial services industry. He focuses on partnering to identify and deliver the tools and services to strategically apply data and analyses to help solve the most complicated business challenges.

Larry came to Acxiom with more than 20 years of brand-side experience at financial institutions including Fidelity Investments, Santander Bank and State Street, where he successfully led global teams in the innovative delivery of descriptive, predictive, and prescriptive customer analytics capabilities. He has proven expertise in translating complex business problems into solvable analytics-based solutions and holds a Master of Business Administration along with a Bachelor of Science in engineering.