Senior Director of Content & Community, Autodesk

Laura Mitchell is the Senior Director of Content & Community at Autodesk, where she leads the centralized Center of Excellence (COE) within the Industry Portfolio & Emerging Markets (IPEM) organization. Laura oversees the integration of content strategy, community engagement, and advocacy programs to drive measurable business impact, credibility, and long-term customer relationships.  

With over 18 years of experience driving digital marketing and content strategy for enterprise brands such as Intel, Cisco, and Visa, Laura has successfully built high-performance teams and transformed content operations into powerful engines for business growth and revenue generation. She brings a disciplined, data informed approach to evolving content from an activity-driven cost center to a strategic revenue growth engine. 

Laura is a relentless advocate for harnessing content as a core competitive advantage, especially as AI continues to reshape the customer landscape. She is passionate about elevating authentic customer stories that facilitate human centered storytelling, ensuring content and community investments deliver sustained value across the customer ecosystem. 

Laura holds an MBA from DePaul University and a Bachelor’s degree in Marketing and Journalism. She loves the ocean and escapes to her native country Barbados whenever possible.  She lives with her family in Chandler, Arizona.