Chief Growth Officer, Jones Knowles Ritchie (JKR)

Lee Rolston is Chief Growth Officer at JKR, leading growth and client partnerships across the agency’s UK and US studios.
With over 20 years of experience on both the agency and brand sides, he brings a unique perspective on how creativity drives business growth and transformation.  Before joining JKR, Lee held senior roles at Heinz, Müller, Cadbury, and AB InBev. At JKR, Lee helps shape the agency’s global direction, builds long-term client relationships, and drives brand-led growth across categories. He is known for his strategic clarity, collaborative approach, and belief in the power of creativity to unlock business impact.  Lee played a key role in JKR’s partnership with Ipsos, co-authoring two influential reports—Be Distinctive. Everywhere. and Be Distinctive Britain—which examines the commercial impact of distinctive brand assets.  His perspective on brand and marketing trends has earned him invitations to speak and comment across major platforms, including BBC News, Variety, Ad Age, and BBC Radio 4.