Vice President, Brand and Content Group, Informa TechTarget

Lieu Thi Pham is Vice President at Informa TechTarget’s Brand and Content Group, where she leads the research and strategy divisions to drive enterprise growth. With over 20 years in media and marketing, she has developed more than 200 marketing programs for Fortune 500 brands including Pfizer, Cisco, and AMEX, spanning North America, EMEA, and APAC. A postdoctoral researcher focused on AI-human co-creativity in advertising, Lieu also teaches marketing and content strategy. She co-founded APAC’s largest content strategy meetup and contributes to WARC and major industry events as a recognised marketing leader.