North America

June 7 – 9, 2022  |  Nashville & Digital Experience

Linda Ivy-Rosser

VP, Research Director, Forrester

Linda serves technology executives, line-of-business leaders, and architecture professionals. She leads a team of analysts who help clients develop enterprise platforms and business strategies for partner services. Her team focuses on creating enterprise business solutions from digital and enterprise platforms with shared data and applying these solutions to specific roles that span the boundaries of multiple organizations. Her portfolio includes digital experience platforms (DXPs); customer relationship management (CRM); digital operations and enterprise resource planning (ERP); supply chain management (SCM); product and manufacturing operations management; human capital management; supplier value management; quality management; and B2B and B2C content and commerce platforms. Her research covers market needs, user demands, and strategic thought leadership across these areas.