Demand Automation Lead/Marketo Product Owner, IBM

Lisa Bauerlein is the Demand Automation Lead and Marketo Product Owner at IBM. She is an experienced, results driven marketing professional proven to produce results through developing and executing marketing strategies. Over the past year Lisa helped drive the strategy during IBMs migration to the Adobe Stack. Lisa was formerly the Senior Marketing Operations Manager at Lenovo where she was a winning team member of the Eloqua Markie 2012 Marketing Center of Excellence Award and the 2016 Best Digital Marketing Ecosystem.  With 15 years experience in digital marketing and operations she is an expert in demand generation programs with a focus on marketing automation, account based marketing, analytics, lead development and lead scoring.