CMO, AppFolio

Lisa Horner is Chief Marketing Officer for AppFolio, with a mission to build brand awareness, credibility, preference, and loved experiences for AppFolio’s products and services. Since joining the company in 2014, Lisa has been a vital member of AppFolio’s leadership team, growing its brand to a publicly traded company, leading a best-in-class team of more than 100 marketing professionals, and enabling unit and revenue expansion through customer acquisition and growth strategies. Before becoming Chief Marketing Officer, she served as the company’s Senior Vice President, Marketing. Lisa comes from both tech and services roots, enabling her to thrive in today’s digital, data enabled, customer-centric landscape while delivering marketing that feels like service. Lisa received a B.A. in Philosophy from the University of California, Santa Barbara. She sits on three advisory boards for small and innovative start-ups, is happily serving as a go-to-market advisor at Scale VC, has served as a mentor and coach at StartupSB, and speaks regularly at B2B marketing events and conferences.