Head of Americas SMB Marketing and Global SMB Brand, Amazon Ads

Lucia Ying is a global brand leader serving as Head of Americas SMB Marketing and Global SMB Brand at Amazon Ads. She drives transformative growth for small and medium businesses through insight-led, full-funnel campaigns that connect brands with customers, including the award-winning “Matches are Made with Amazon Ads” campaigns. With her expertise in business development, brand strategy, analytics, and entrepreneurship—including founding the clothing brand BYMORI—Lucia builds high-performing teams across North America, Europe, and Asia, championing “people-to-people” marketing that delivers measurable global impact.