VP, Research Director, Forrester
Maria is an industry thought leader in B2B channels with more than 20 years of experience defining and implementing marketing and channel strategy. She is experienced in a variety of disciplines including channel marketing, channel readiness, partner enablement, partner program design and field marketing, and has expertise in leading and executing innovative go-to-market strategies to and through the channel.
Prior to joining SiriusDecisions, Maria spent the majority of her career at Sun Microsystems, Inc., where she had leadership roles in global channel marketing, partner programs and services and field marketing. She was responsible for designing and implementing a global sales enablement strategy for key products and programs to ensure channel readiness and increase partner adoption. Maria was also a key architect and evangelist for developing and launching the premier partner sales engagement benefit offered through Sun’s global partner program. She designed and delivered programs to enable ISVs, field sales and reseller teams worldwide to build alliances and monetize those partnerships through joint sales opportunities.
Maria’s experience encompasses all stages of partnering strategy, levels of program maturity and spans a wide variety of partner types. Having worked for global marketing, market development and field sales organizations, she brings a unique perspective and insight to building global revenue-generating programs that are tailored to be implemented through field and partner resources.
Maria holds a BA in English from The Catholic University of America.