B2B Summit APAC

September 14 – 15, 2021  |  Live Virtual Experience

Mark Phibbs

Vice President, Global Insights & Analytics and APJC Marketing, Cisco Systems

Mark Phibbs is Vice President of Marketing Cisco in the Asia Pacific, Japan and China region and has more than 25 years of international experience in the IT industry.

Mark leads the CISCO Marketing team across APJC, as CISCO Systems expands from its core as a Networking technology provider, to a multifaceted supplier of Security, Collaboration, Data Centre, Cloud & Internet of Things solutions. His team is focused on inspiring people to prefer, choose and advocate for Cisco in the region, by focusing on real time personalized marketing and experiences.

In addition to the Field Marketing role, Mark leads a consolidated, centralized Insights & Analytics function in 2020 within the organization. One of the most critical role of the global I&A team is creating valuable customer insights that enables the sales and marketing function to prioritize strategies and drive impact. By building a culture of testing and optimization, knowing our customers better than our competition, and increasing sales and marketing alignment to jointly identify new opportunities for growth.

He is a passionate advocate of digital marketing and the increasingly important role the marketing function plays in the area of digital disruption and customer experience. At Adobe, Mark championed the move to SaaS and Cloud-based solutions and transformed marketing to support an ‘always on’ marketing environment.

Mark has a Bachelor of Business Degree from the University of Technology, Sydney and has successfully completed Business Management courses at the prestigious Kellogg School of Management, Wharton Business School and the Haas School of Business Berkeley in the United States and is a Fellow of the Marketing Academy.