Global Partner Marketing, Siemens

Martin Hasenstrauch is Global Partner Marketing Operations & Enablement Manager at Siemens Digital Industries Software, bringing 28+ years of sales and marketing expertise. He specializes in designing transparency-driven partner enablement frameworks that rebuild trust and drive measurable ecosystem impact. Martin has successfully led cross-functional transformation initiatives including AI-powered marketing tools and global branding alignment projects. His proven methodologies help enterprise software companies overcome resource constraints while scaling transparent GTM operations and fostering collaborative team environments globally.