Mary Kay Evans
Chief Marketing Officer, Alida
Mary Kay Evans is the Chief Marketing Officer at Alida where she is focused on driving innovative marketing strategies from ideation to implementation. Evans has 20+ years of experience as a leader, consultant, and advisor to many leading technology companies and has a history of substantial contributions to high-growth ventures. Prior to joining Alida, Evans was CMO for Pymetrics, an AI-powered talent matching platform. Prior to that, she was CMO for Verizon Digital Media where she served as a key leader responsible for bringing multiple acquisitions together to form a new business unit for Verizon. Evans also co-founded Radi8 Creative, an agency leading go-to-market strategy, PR, and creative services to define new market segments, raise capital, and grow revenue for her clients. Evans is driven by an unwavering belief that marketing is more than a division of a company, it is the thread that weaves it all together and that success comes when you truly bring customers and employees to the center of everything a business does.