Vice President of Marketing Shared Services, SAS

Michele Eggers is the Vice President of Marketing Shared Services at SAS. Michele oversees marketing strategy and execution across digital marketing channels, including paid media, email, and search. Michele drives the marketing organization’s data, reporting & insights, analytics, journey management, and operational strategy, leveraging industry best practices. Michele also manages SAS Marketing’s MarTech and AdTech strategy and governance. 

With a career in Marketing, Technology, and Data & AI, Michele is passionate about helping marketing organizations understand how technology can transform their engagement with digitally empowered customers. Michele holds an MBA from the University of Illinois at Chicago, concentrating in marketing and technology, and a bachelor’s degree in finance from the University of Illinois at Urbana-Champaign.