Chief Analytics Officer, Tracy-Locke

Michelle has made a name for herself within the Omnicom community as the executive sponsor of Omni, OMC’s industry-leading data and marketing orchestration platform. Leveraging Omni as well as Tracy-Locke’s suite of proprietary tools which she helped develop, Michelle keeps Tracy-Locke at the forefront of data science, delivering unprecedented shopper and consumer intelligence that inspires compelling work that compels commerce.

Michelle has over 25 years of applied consumer market research, product marketing and category marketing experience, having worked at Nielsen (Buy and Watch) and Crossmark Sales & Marketing. She has provided solutions for entities across the CPG landscape including: Target, Walmart, GMI, AB-Inbev, Novartis, and SC Johnson. In addition, she’s conducted special research projects with the White House – First Lady Michelle Obama.

When she’s not doing analytics, Michelle enjoys baking, listening to live music and spending time with her husband, John, and their great dane – Ella Fitzgerald.