B2B Summit
North America

April 26–29, 2026 · Phoenix

Moria Frederickson

VP Brand & DX, Lumen

Moria leads Brand, Creative and .com for Lumen Technologies, a Fortune 500 networking service provider and the trusted network for leading AI and cloud providers. Her team leverages AI and neuroscience to design more impactful brand experiences across owned, earned and paid media. In 2024, her team drove a nearly 180% increase in unaided awareness for the brand. Right now, she’s leading an organizational transformation to harness the power of AI to deliver personalized content at scale. In addition to building brands that live up to their promise in DX, she’s passionate about her daughter Keira and her cavalier spaniel, Dakota.

B2B Summit North America · April 26–29, 2026 · Phoenix

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