Senior Director, Global GTM Strategy, Microsoft Corporation

Pascal Walschots is a senior marketing leader responsible for global Go-to-Market strategies for Microsoft Business Applications — a multi-billion-dollar business. Known for his out-of-the-box thinking and collaborative leadership, Pascal brings together business partners from across engineering, product marketing and sales to deliver customer-centric approaches designed to drive business growth. Looking across the portfolio, he sets the marketing strategies that connect product value to fast-evolving customer needs driven by AI.

Pascal’s team is responsible for creating GTM programs that drive demand for Business Applications powered by agentic AI. Before Microsoft, Pascal developed his strategic marketing skills in Europe, driving GTM programs for content delivery, hosting, and streaming media companies.