VP of Investment and AI Transformation, IBM

Paul Ambraz is Vice President of Marketing and Communications at IBM, where he leads global marketing strategy, operational transformation, and the application of AI and advanced MarTech to drive productivity and business impact. His work focuses on turning data and technology into scalable marketing advantage.  

With over 20 years of experience across technology and marketing, Paul is known for blending strategic vision with execution—strengthening demand generation, modernizing marketing operations, and embedding analytics into decision-making at scale.