Director of Business Development, Affinity Solutions

Paul Ramirez is Director of Business Development at Affinity Solutions. Paul has led, along with Many Singh, NCM’s integration of Affinity’s purchase data assets into the NCMx platform and NCM’s data strategy and analytics practice.

Paul has decades long experience in the application of consumer data to enrich addressable digital and terrestrial media. His work with Apple, Paramount, and Acxiom has been recognized for innovation and excellence the Marketing Sherpa, the DMA, and others.