PJ serves analyst relations (AR) professionals. He helps analyst relations practitioners define their vision, apply proven research-based methods, and achieve business goals.
PJ has more than a dozen years of influencer relations expertise, including analyst, public, government, and community relations. His experience spans corporate, public, and nonprofit organizations.
Prior to becoming an analyst, PJ was a senior advisor on Forrester’s Analyst Relations Council, helping hundreds of analyst relations, tech marketing, and strategy professionals create best-in-class AR programs. Before joining Forrester, PJ was an influencer relations leader at Brainshark, a sales enablement technology provider, where he helped create the sales enablement category. PJ started his technology communications career as a public relations leader at Hyland, an enterprise content management company. He previously held roles in public, government, and community relations with both of his alma maters, Oberlin College and Lorain City Schools.
PJ has a bachelor’s degree in economics and sociology from Oberlin College and completed marketing/media management graduate courses at the Harvard Extension School.