Manager, Advanced Media Analytics, General Motors

Rob is a Manager on the Performance Driven Marketing team at General Motors where he leads the marketing investment measurement and optimization practice with the goal of growing GM’s precision, people-based marketing and outcome-based measurement initiatives. For the past 6 years at GM, he’s held numerous roles in market research and analytics space. Prior to GM, Rob spent 15 years holding numerous positions in market research at JD Power, RDA Group, Lear and Market Strategies International.