Director of Creative Personalization, Optimization, and Design, Amazon Ads

Santosh Gunaseelan is Director of Creative Personalization, Optimization, and Design at Amazon Ads, where he leads the team behind the creative intelligence layer powering every Amazon ad surface. His organization builds the signal architecture, optimization systems, and design foundation that make personalized creative feel like craft, not automation. Previously, he scaled a design organization to 800+ people across 15 countries at Amazon Stores, and led the launch of AR and 3D imaging platforms. His two-decade career spans VFX studios, Technicolor, and Amazon.