Vice President, Marketing & Communications, Clinical Effectiveness, Wolters Kluwer Health

Sara Larsen leads marketing for Clinical Effectiveness at Wolters Kluwer Health, where she drives strategic initiatives to enhance brand visibility, customer engagement, and market growth. Prior to joining Wolters Kluwer in 2021, Sara served as the Chief Marketing Officer at Brightcove where she improved global top-line revenue, refreshed the brand presence, and scaled adoption of new products through integrated marketing strategies.

Sara’s industry experience includes leading marketing for Dassault Systèmes Americas and holding pivotal roles at SAP, where she notably led Digital Marketing for SAP Americas and contributed to growing SAP’s market footprint. Earlier in her career, Sara held management roles at IBM, where she focused on growth indirect and web channel businesses, and at Accenture, where she consulted with government, healthcare, and education clients. Sara resides in Lexington, MA, and is the proud parent of two teenagers and two Tibetan Terriers.