B2B Summit
North America

May 2 – 4, 2022  |  Austin & Digital Experience

Sarah Anderson

Director of Marketing Planning, Budgeting, and Enablement, ServiceNow

Sarah is a passion-driven, results-oriented marketing strategist, planner, and problem solver with experience leading marketing teams to success in the B2B technology and software space.  Sarah is the Director of Marketing Planning, Budgeting, and Enablement at ServiceNow. Previously she spent 6 years at Epicor Software Corporation leading an industry marketing team, and 20 years at Microsoft Corporation developing and implementing highly complex omni-channel B2B sales and marketing programs and tools.