VP of Sales, Growth Accounts, Anteriad
Scott started his career working with startups and tech publishers, spending time at TechTarget, HubSpot, and Spiceworks. These formative years of his career showed him that success relies on customer service, attention to detail, and understanding your customers. Scott has built, developed, and grown the relationship with many of True Influence’s key customers, ranging from multi-billion dollar organizations to startups to mid-size companies to channel organizations. Scott leads the Growth Team, focusing on consulting and helping B2B startups with their demand generation needs and goals.
Coming from the startup world, Scott understands and empathizes with the challenges emerging companies face. Strapped resources, wearing many hats, and the need to “get more with less” requires customers to have solutions they can count on. Scott and the Growth Team are dedicated to building a true partnership where they can be an extension of their customers’ team. They offer key support in: identifying active audiences, developing personas, strategic demand gen tactics, lead follow up, ABM, and campaign optimization.