CX North America

June 16 – 18  |  Live Virtual Experience

Scott Tegethoff

President OMD NY Global Accounts,

Scott joined OMD 8 years ago to help transform how Nissan and other NY global clients NY global clients plan and invest media around the globe.  Scott’s ambition is to shift the conversation from how we spend the media dollars to engage multiple audiences for our brands. We architect brand behavior at the highest ROI to deliver brand sales and increased brand opinion.

Scott is a specialist in helping clients grow into global from an integrated media and communications standpoint.  The key for Scott has always been influence over command.  He uses talents learned at improve to guide conversations to a collaborative outcome. Scott has helped multi-national companies like Nissan, PepsiCo, Infiniti, Coca-Cola, P&G, and L’Oreal to merge global brand needs and local consumer insights to deliver data driven communications solutions.

Travel is Scott’s biggest passion.  He’s trying to decide what will be his 58th country to visit, when we can all safely fly again.