CX APAC

May 11 – 12  |  Live Virtual Experience

Sweta Mehra

Chief Marketing Officer, ANZ

Sweta Mehra is the Chief Marketing Officer at ANZ and leads development and delivery of the ANZ brand strategy, communication and digital sales and personalisation – all in service of deepening customer relationships, improving ANZ brand reputation and accelerating revenue growth.

Sweta has a unique blend of 20 years’ experience in consumer research and analytics, marketing and brand management expertise.

Sweta spent more than 17 years with Procter & Gamble in Singapore, focusing on brand management across a range of categories and countries in developed and developing markets. She also led the P&G consumer research function in a number of global and regional roles.

Sweta has a passion for brand building and creating breakthrough innovation leveraging technology.  She combines her analytical skills with a deep understanding of consumer and market needs across different geographies.

Sweta holds an MBA from the Indian Institute of Management and a Bachelor of Engineering from the National Institute of Technology, India.