Mgr, Data Engagement, Forrester

Taanya leads a team of data partners delivering key data insights relevant to B2B and technology leaders, with areas of focus including business buying behaviors, B2B SaaS and emerging tech, and operational and performance metrics for marketing and IT. Working within Forrester’s rich quantitative data sets, Taanya and her team generate compelling stories and actionable insights to help executive clients connect business, technology, and customer data to strategic decisions.

Previous Work Experience
Prior to joining Forrester, Taanya worked in public relations, supporting primarily B2B SaaS, health tech and healthcare clients with content strategy and development, including editorial content, brand messaging and positioning, and social media.

Education
Taanya holds an MS in advertising from Boston University and a BA in film and television from FLAME University.