Meta, Managing Director of Americas Monetization Partnerships

Tarcisio Ribeiro is Managing Director of Americas Monetization Partnerships at Meta, where he leads strategic partnerships that extend Meta’s advertising and messaging solutions across the region. He oversees the Business Messaging partner ecosystem for WhatsApp, driving the commercial strategy for one of the world’s largest messaging platforms — including partner revenue growth, paid messaging adoption, and the go-to-market expansion of Business AI Agents with enterprise partners.

His current work sits at the intersection of conversational commerce and artificial intelligence, accelerating partner adoption of Meta’s AI-powered business messaging capabilities and shaping how enterprises engage customers through intelligent, automated interactions at scale.

Prior to this role, Tarcisio managed Meta’s relationships with mobile operators and led global connectivity initiatives aimed at expanding internet access and improving user experience in underserved markets. Before joining Meta, he held senior leadership positions in sales, product management, service, and marketing at telecom infrastructure providers, building deep expertise across a diverse array of communications technologies.

Tarcisio serves as a board member of Internet para Todos, a joint venture between Meta and Telefónica that provides Network as a Service to operators in Peru, bringing connectivity to remote communities across the Amazon.

He holds a Bachelor’s degree in Electrical Engineering from Escola de Engenharia Mauá in Brazil and an MBA from the Kellogg School of Management at Northwestern University. He has lived in Brazil, the United States, and Europe, and currently resides in Miami with his wife and twin daughters. He maintains an active interest in sports, technology, and the evolving role of AI in reshaping how businesses connect with people.