May 10 – 11, 2022  |  Sydney & Digital Experience

Tina Morrell

General Manager for Customer Strategy & Experience Design, NRMA

Tina Morrell is the General Manager for Customer Strategy & Experience Design for the NRMA. Tina is responsible for customer strategy, research and insights (voice of the customer), experience design, developing customer value propositions and pricing to drive growth across Consumer and Business segments, as well as Member Relations and Service Improvement teams. Tina is also responsible for CX Design and Innovation and has experience across banking and telecommunications having worked at Optus and CommBank in Product Management & Development, CX & Innovation and transformational programs. Tina holds a Bachelor of Economics degree from Macquarie University and enjoys running.