VP, Senior Director of Global Marketing Strategy & Execution, MFS Investment Management

Tony Ferreira is the VP, Senior Director of Global Marketing Strategy & Execution at MFS Investment Management, an active investment management firm serving retail and institutional investors globally. Tony has been a marketing, data, analytics, research and technology leader and strategist for over 30 years. In his current capacity, he leads an integrated team of strategic marketers, digital strategists, data scientists, and marketing technology experts focused on delivering industry-leading digital marketing experiences that differentiate the brand and maximize the client experience.

Prior to his tenure at MFS, Tony was leading evidence-based strategic consulting projects focused on driving brand evolution, enhancing digital experiences, maximizing marketing program effectiveness, and creating revenue-generating client engagement models for the world’s leading wealth management firms.

Tony has an MBA in Marketing from the Sawyer Business School at Suffolk University.