Data Strategy & Insights

November 18 – 19  |  Live Virtual Experience

Traci Will

VP Analytics, Attribution, Software Tools, Gamut Media

Traci Will oversees the Analytics team at Gamut Media. Will began her digital media career working for digital start-ups (then known as “dot coms”) in media strategy and has been working to support digital media sales ever since. Will has led all areas of support ranging from account management, category management, planning, media strategy, and media analytics.