Founder & President, The ABM Agency

Vincent DeCastro is one of the foremost practitioners in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for B2B organizations. With over 20 years in B2B marketing, he was among the first to identify and quantify the shift now reshaping GTM: 80% of B2B buyers begin their purchasing journey inside AI answer engines, not Google. As President and Founder of The ABM Agency, Vincent helps enterprise organizations understand that their brand is no longer what they publish, it is what AI says it is, rebuilt in real time on every prompt. His work sits at the intersection of brand integrity, AI visibility, and full-funnel GTM strategy across industries including SaaS, cybersecurity, fintech, and industrial manufacturing.