Senior Vice President, Global Marketing, Medidata
Wendy serves as senior vice president of global marketing at Medidata. She has responsibility for all aspects of how Medidata markets and communicates its portfolio of brands to key audiences and constituencies. This includes the creation of innovative marketing strategies that build the brand and business and partnering with sales and services to meet revenue goals.
Wendy is a proven healthcare marketing leader with unmatched experience in driving innovation, growth, culture, and results. Prior to Medidata, Wendy spent over 30 years across the full spectrum of marketing disciplines, including brand, direct marketing, CRM, digital marketing, and integrated marketing. Most recently she was the president of gyro NY and the founder of gyro: human, the agency’s first healthcare practice. Wendy has also held senior positions at Grey and FCB, and co-founded SPUR partners, a marketing and strategy consultancy.
Wendy was named a Working Mother of the Year in 2008 and has written widely published articles about healthcare and B2B marketing. Her bachelor’s degree and graduate work were in English and linguistics at New York University.