VP, Chief Data & Analytics Officer, Blue Shield California

Zoher leads Data & Analytics for Blue Shield of California, a centralized enterprise-wide team with a mandate including data engineering, analytics, data science, and visualization in order to accelerate business outcomes and improve member’s lives through the power of data & analytics. Prior to Blue Shield, Zoher was based in Singapore, leading Data & Analytics for all functions of Citi’s consumer bank for 17 countries across Asia and Europe.

Zoher’s previous roles include the Chief Data Officer at eBay and Vice President of Marketing Analytics at retailer Sears Holdings, both centralized functions driving a customer-centric analytics agenda including functions such as data science, market research, and econometrics. Previous roles include smaller firms focused on improving human interactions through text analytics and personality type detection in contact centers; targeting advertising based off current & future weather conditions; driving growth through brand marketing; and tracking shopping paths inside of retail environments using automated video analysis. He started his career doing strategic consulting with a variety of clients and industries at McKinsey & Company.

Zoher is also the published author of an engineering textbook called “Signals and Systems Made Ridiculously Simple”. His education includes a Ph.D. in Electrical Engineering and Computer Science from MIT and a B.S. in Electrical Engineering from Carnegie Mellon University. His graduate research focused on functional electrical stimulation for paraplegic standing/walking and studying 3-D motions of hair cells in the inner ear.  Zoher enjoys photography and traveling, having visited 44 countries so far. He now resides in Los Gatos, CA with his wife and two children.