53 results for Doug Washburn in All

UPCOMING WEBINAR

In this quarterly update, Forrester’s Research and Product teams share Forrester’s latest critical research calls and review the new features available to help act on them.This quarter, hear Forrester’s unique perspective on the impact AI is having across every function’s 2027 planning decisions and the investment trends enterprises are making to drive growth, productivity, and business outcomes.Key takeaways: Know where to invest, where to optimize spending, and where to experiment to build budgets with confidence and align spending to strategic prioritiesLearn how Forrester AI can practically help you along the waySee Forrester’s research roadmap, plus live Q&ATarget audience level: all levels

ON-DEMAND WEBINAR

Forrester AI gets you trusted advice fast. Join Doug Washburn VP, Product Management, and Julie Wells, Senior Digital Customer Success Manager, for a hands-on workshop to understand how Forrester AI’s latest and upcoming features help you and your team quickly identify and act on Forrester’s critical research calls and advice.Key takeaways: Learn the different ways you can access Forrester AI’s trusted advice — and see which way is the best for you.Review top cases and prompts across and how you can use them to make progress on your initiatives. See the latest capabilities that differentiate the Forrester AI’s analyst-backed, transparent experience.Target audience level: all levels

ON-DEMAND WEBINAR

In this quarterly update, Forrester’s Research and Product teams share Forrester’s latest critical research calls and review the new features available to help act on them. This quarter, hear Forrester’s unique perspective on what it takes for enterprises to truly tap into AI’s transformative powers. While doing so, you will see how Forrester’s own AI tool, Forrester AI, helps you identify and act on this advice quickly and with confidence.Key takeaways: Unpack the reality of current AI-driven business impact and learn what high-performing organizations must do to accelerate their AI voyage Understand the Forrester research and product resources already available to you to accelerate your own AI voyageLearn how Forrester AI can practically help you along your own AI voyageTarget audience level: all levels

ON-DEMAND WEBINAR

In May 2023, Forrester CEO and chairman George Colony said: “You can’t wait on this technology. Study it, experiment with it, have a vision.” We took our own advice and within six weeks had a working prototype of what became Izola [eye-ZO-la], Forrester’s generative AI (genAI) tool for clients. Since Izola was made broadly available to all clients in March, it is now one of the most used features on the Forrester platform.In this panel-style webinar, learn from the team that built Izola about the business and technology strategies and decisions that led to its inception and continual evolution. The team also shares key Forrester research and analysts they leveraged that you should take advantage of, too.Key takeaways:Discover Izola and how it works.Understand the business and technology strategy that led to Izola and its continual evolution.Learn best practices and lessons learned from the team that built Izola.Identify key Forrester resources the Izola team used that are also available to you.Target audience level: beginner and intermediate

ON-DEMAND WEBINAR

Izola [eye-ZO-la], Forrester’s new generative AI (genAI) tool, will help you make progress on your top initiatives faster with answers from trusted Forrester research. Since Izola was made broadly available to all clients in March, it is now one of the most used features on the Forrester platform.As with any genAI tool, our clients and employees continue to find new ways to maximize value. In this session, we (re)introduce you to Izola, show the different ways clients are using the tool, and share tips to get better answers faster.All Forrester clients are welcome to attend this webinar; however, only clients of Forrester Decisions and Forrester Market Insights products can access Izola.Key takeaways: Discover how to use Izola and how it works.Learn common use cases for Izola from peers.Explore tips for getting better answers faster.Target audience level: beginner and Intermediate
Doug Washburn, Jeff Lash

ON-DEMAND WEBINAR

Why should your business care about environmental sustainability initiatives? Because segments of your B2B or B2C customers care — prompting leading organizations to use "green" strategies to mitigate risk, reduce cost, grow revenues, and deliver shareholder value. As products, services, and business processes become increasingly digital, the green data center presents CIOs and their technology teams with an opportunity to showcase their data strategies to customers and the business. This webinar highlights the approach leading organizations have taken when it comes to the green data center so that others can learn from their successes to improve efficiency, reduce costs, and cater to green-conscious customers. Agenda: Why is green important to your business? Why is green important to your data center? What green data center best practices should you follow? How should you prioritize green data center investments? Key takeaways: Develop clear objectives for your green IT strategy. Measure baselines within your current environment. Identify and develop supporting metrics. Set realistic targets. Learn how to prioritize tactics and investments. Vendors mentioned: Allstate, Citigroup, Colt Technologies, Deloitte, EvoSwitch, FannieMae, Digital Realty, Google, IBM, Microsoft, NetSuite, Schneider Electric, Sprint, UPS, and Verne Global.
Doug Washburn, Sophia I. Vargas

Trend Report

Every six months, Forrester fields a survey to members of its IT Infrastructure & Operations (I&O) Council to ascertain their top priorities for the following six months. Forrester's I&O Council consists of the senior-most infrastructure and operations executives at organizations with $1 billion or more in revenue. We field this survey to understand their top priorities and to fine-tune our future research agenda and activities. For the second half of 2011, our I&O Council members identify their top five challenges as the following: Supporting the consumerization of IT, using cloud computing, end-to-end monitoring, planning and managing IT capacity for business demand, and implementing service catalogs. In this Executive Spotlight, we define the business value that I&O executives can realize by tackling each of these priorities and outline our recommended next steps for each.

Trend Report

In the age of the customer, only the customer-obsessed will survive. That's why your business is prioritizing revenue and customer growth over cost-cutting in 2011. But is your IT infrastructure and operations (I&O) organization ready to participate? On one hand, business decision-makers already value technology's ability to support and serve customers much more highly than its ability to reduce costs. On the other hand, I&O leaders have a lot of work to do in reshaping the mindset and priorities of an organization that values availability and cost efficiency above all else. To get started, I&O leaders must expand their definition of "customer" far beyond the app dev team. From there, continue to "reboot" your people, process, and technology with cloud, desktop transformation, and industrialized operations to become a more customer-obsessed organization.

Trend Report

Cloud-based server, storage, and network infrastructure — also called infrastructure-as-a-service (IaaS) — will inherently deliver green IT benefits: lower energy costs, carbon emissions, and electronic waste (e-waste). Not only does the self-service and pay-as-you-go nature of cloud encourage your users and applications teams to consume only what they need, but the IT infrastructure that is consumed is run in a highly shared, virtualized, and utilized manner that drives IT efficiencies. For IT infrastructure and operations (I&O) professionals implementing or considering IaaS, don't overlook its green IT benefits, especially as energy and carbon prices rise and data center power and cooling limits are reached. This report explains why IaaS is greener than a traditional environment and identifies key steps that I&O professionals can take to maximize their energy, carbon, and e-waste efficiencies.

Trend Report

In 2011, your business views IT as a source of productivity and competitiveness more than ever. At the same time, however, it's becoming much easier for empowered employees to act on their technology needs without involving the IT department or using traditional procurement models. To deliver on mounting expectations while managing empowered employees, IT leaders should start by rebooting their infrastructure and operations (I&O) in three ways: 1) Transform the desktop experience to empower your users; 2) optimize your data center to achieve cloud economics; and 3) industrialize your IT operations to improve productivity. Forrester analyzed 2,033 client inquiries that I&O professionals asked us in 2010. This report highlights why and how your peers in I&O are rebooting their data center, operations, and user experience.

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