Why should your business care about environmental sustainability initiatives? Because segments of your B2B or B2C customers care — prompting leading organizations to use "green" strategies to mitigate risk, reduce cost, grow revenues, and deliver shareholder value. As products, services, and business processes become increasingly digital, the green data center presents CIOs and their technology teams with an opportunity to showcase their data strategies to customers and the business. This webinar highlights the approach leading organizations have taken when it comes to the green data center so that others can learn from their successes to improve efficiency, reduce costs, and cater to green-conscious customers. Agenda: Why is green important to your business? Why is green important to your data center? What green data center best practices should you follow? How should you prioritize green data center investments? Key takeaways: Develop clear objectives for your green IT strategy. Measure baselines within your current environment. Identify and develop supporting metrics. Set realistic targets. Learn how to prioritize tactics and investments. Vendors mentioned: Allstate, Citigroup, Colt Technologies, Deloitte, EvoSwitch, FannieMae, Digital Realty, Google, IBM, Microsoft, NetSuite, Schneider Electric, Sprint, UPS, and Verne Global.