B2B Marketing Leaders: Hone Your Innovation Edge

Learn what it takes to catalyze and cultivate innovation throughout your marketing organization. Join Forrester’s Lori Wizdo and Susan Macke for a complimentary webinar on June 30th.

Featured Blogs & Podcasts

Blog

You Are Missing Out On Customer Feedback, And It’s On You

Customers share their experiences in multiple ways. Are you capturing it?
Blog

Energize Your Agile Transformation

Learn five key points to guide your journey toward development and delivery modernization.

Forrester Launches Forrester Decisions for Digital Business & Strategy


Podcast

Why Are Brands Funding Misinformation?

Marketers are accidentally funding misinformation and fueling the proliferation of dangerous falsehoods. In this episode of What It Means, Principal Analyst Kelsey Chickering discusses how marketers can protect their brand from this phenomenon.

Chatbots

Chatbots can be a helpful tool . . . or a source of customer frustration. Read Forrester’s guidance on the capabilities and limitations of chatbots.

Blog

If You Can Say It, You Can See It: Dall-E And You

William McKeon-White 5 days ago
Or, “How a natural language image generation AI used as a meme generator by social media may impact your business.” Welcome To The Future — It’s Got AI-Generated Art Let’s play a quick game. Which of the below images were made by an AI system generating images based on word prompts? Let’s pretend you guessed […]
Blog

Conversation Automation, Personalization, And AI: Five Key Findings For B2B Marketers

Jessie Johnson May 24, 2022
Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences — whether buyer, customer, or employee — means […]

Design Better Chatbots

Here's how to create chatbots that customers will love.

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