Featured Blogs & Podcasts
Blog
Social Media Plays A Bigger Role In Commerce Than Just Buying
Social media can't serve advertisers well as a standalone commerce channel. Instead, treat it as a key driver in the discover and explore stages of the customer journey.
Blog
The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022
Looking to capitalize on advertising budget increases? Here's how to help your spend go farther.
We Are Honored: Glassdoor Employees’ Choice Award
For the fifth time in six years, Forrester has been honored with a Glassdoor Employees’ Choice Award, recognizing the 100 Best Places to Work in the US in 2022. This award is based solely on the input of employees.
Podcast
Tech Trends To Watch In 2022
Forrester analysts provide their 2022 predictions for AI, automation, cloud, and internet of things (IoT) in this special edition of What It Means.
Statement on COVID-19
Read our most up to date policies and procedures related to the coronavirus.
Chief Sales Officer
Sales leaders face myriad pressures, but at the core is a singular imperative: Have a sound strategy for delivering repeatable, scalable sales growth. Read our insights to help build and communicate sales strategy, enhance sales productivity, and deliver consistent results.
Blog
Four Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)
Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured. Nevertheless, it’s important to consider the abstract, and that’s why we have the Unquantified Benefits section.
Podcast
Direct Vs. Indirect Selling Experiences And How To Succeed As A CRO
What does it take to be a successful chief revenue officer (CRO)? And how do experiences in indirect selling help? Chris Doggett, CRO at Acquia, an open source company that provides a digital experience platform, joins Ask A Sales Leader to dive into his experiences in indirect selling and how that has helped him succeed in his current role.
Ask A Sales Leader: A Forrester Podcast
Hear what it takes to achieve and sustain success from top B2B sales leaders.
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