Planning Assumptions 2022
Featured Blogs & Podcasts
Blog
The European Union’s Sustainable Finance Regulation Jigsaw Is Almost Complete
The EU has committed to becoming the first climate-neutral bloc in the world by 2050. Learn which regulations will support this transition.
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Blog
The Recipe For Holiday Success: A Heaping Helping Of Confidence
It’s the second holiday season of the COVID-19 pandemic. And, like last year, your prospects and customers want confidence, not questions, when using apps and websites. Learn how to provide that confidence.
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Predictions 2022 — Be The First To Know
The past year was full of uncertainty and surprises. But you weathered the storm. Want to find out what 2022 may have in store? Sign up to get notified when Forrester’s 2022 predictions are available. Whether you’re in IT or CX, marketing or sales, you’ll want to read the bold calls we make for 2022.
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Podcast
How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year
Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this week’s What It Means, Vice Presidents Craig Moore and Ian Bruce discuss Forrester’s 2022 Planning Assumptions for B2B marketing executives and how they can position themselves and their teams for success.
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Statement on COVID-19
Read our most up to date policies and procedures related to the coronavirus.
Experience Design
Getting experience design (XD) right is essential to CX transformation. But what is experience design — and how can it differentiate your brand? Read Forrester’s insights on elevating design to build more powerful customer connections.
Blog
Service Design’s Cocreation Principle: The Secret Sauce For Success
Co-creation is the service design principle that transforms successful CX initiatives into game changers for organizations.
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Blog
Words Matter: Inclusive Experiences Start With Inclusive Language
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]
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How To Scale Digital Accessibility And Expand CX’s Influence
Discover how to turn a business must-have into a CX leadership opportunity.
