Another Super Bowl in the books, and we’re left asking ourselves questions like, “Who had a better night — artificial intelligence or the Backstreet Boys’ agent?” While the industry makeup of Super Bowl ads shifted, some things never change — like the use of spokes-animals and celebrity-fueled ’90s nostalgia, plus the need for advertisers to […]

What’s in store for marketers in 2026? We can’t control the future, but we can predict the shape it may take. Understanding what’s next in consumer and marketplace trends allows you to equip yourself, your team, and your organization to navigate uncertainty and prepare for growth. Join VP and executive partner Jen Sanning, VP and executive partner Eric Epstein, and VP and research director Mike Proulx for an exclusive preview of Forrester Predictions in an interactive discussion with other B2C marketing leaders.   During this peer discussion, you’ll:Be among the first to hear Forrester’s 2026 predictions for B2C marketing executivesShare with and learn from your peers what’s top-of-mind for the new yearLearn specific actions that will help you prepare your marketing function for 2026This peer discussion is an opportunity to share and learn from each other. Come prepared to engage in a dialogue on future consumer and marketplace challenges and opportunities.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.

CMOs are increasingly focusing on efficient marketing operations to power results. Join VP and executive partner Eric Epstein and principal analyst Jessica Liu for this interactive discussion with B2C marketing leaders on how optimizing your B2C marketing operations function can enable sustainable growth and improved productivity.We’ll discuss what it takes to define a marketing operations scope, how to develop more advanced capabilities to make a greater impact, and how high-performing organizations distinguish the marketing operations role clearly from other interlocking teams. Come prepared to share your biggest questions, challenges, and wins for marketing operations at your organization.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.

Focus is the name of the CMO game. What areas are your marketing peers prioritizing in 2025? What is the game plan to create value for consumers and the business?Join Jen Sanning, VP and CMO executive partner; Eric Epstein, VP and CMO executive partner; and Mike Proulx, VP and research director for this interactive discussion with other B2C marketing leaders on the top priorities for CMOs in 2025. This peer discussion is an opportunity to share and learn from each other. Please bring your biggest areas of opportunity in 2025 to share with the group.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.

Fly, Eagles, fly! I normally prefer competitive Super Bowl games, but this Eagles fan was perfectly happy with a massacre this year. And also — there were ads!

What’s in store for marketers in 2025? We can’t control the future, but we can predict the shape it may take. Understanding what’s next in consumer and marketplace trends allows you to equip yourself, your team, and your organization to navigate uncertainty and prepare for growth. Join VP and executive partner Jen Sanning, VP and executive partner Eric Epstein, and VP and research director Mike Proulx for an exclusive preview of Forrester Predictions in an interactive discussion with other B2C marketing leaders. The peer discussion is an opportunity to share and learn from each other. Come prepared to engage in a dialogue on future consumer and marketplace challenges and opportunities. Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation. 

The ever-changing world of consumers and the marketing landscape makes marketing planning more difficult than ever. What lurks in the shadows? What is around the corner? What do you need to know as you tackle your 2025 marketing planning efforts?Join VP and executive partner Jen Sanning, VP and executive partner Eric Epstein, and VP and research director Emily Collins for an exclusive preview of Forrester’s Planning Guides in an interactive discussion with other B2C marketing leaders. The peer discussion is an opportunity to share and learn from each other. Please bring insights on how you are approaching marketing planning to share with the group.Peer discussions are available exclusively to Forrester Decisions VIP Leader and Leader license holders for their own participation.

CMOs tell us that proving marketing’s business value is like a game of Whac-A-Mole. Measuring results, aligning, and managing stakeholder expectations are persistent operating motions that present ongoing challenges. How have your peers tackled and solved the challenge once and for all? Join VP and executive partner Jen Sanning, VP and research director Mike Proulx, and principal analyst Tina Moffett for this interactive discussion with other B2C marketing leaders on how to prove marketing’s business value.Peer discussions are available exclusively to Forrester Decisions VIP leader and leader license holders for their own participation.

Focus is the name of the CMO game. What areas are your marketing peers prioritizing in 2024? What is the game plan to create value for consumers and the business?Join VP, CMO Executive Partner Jen Sanning, VP, Executive Partner Eric Epstein, and VP, Research Director Mike Proulx for this interactive discussion with other B2C marketing leaders on the top priorities for CMOs in 2024. This peer discussion is an opportunity to share and learn from each other. Please bring your biggest areas of opportunity in 2024 to share with the group.Peer discussions are available exclusively to Forrester Decisions VIP leader and leader license holders for their own participation.

Learn which brands overcame so-called "acquisition blockers" — and which ones might have been better served funneling their $7 million (or more) into growth levers other than a Super Bowl ad.