Priorities, plans, and initiatives Organization Data products Commercialization Data insights and literacy Data, AI, and analytics priorities assessment Data management and governance Architecture and technology Business intelligence (BI), analytics, and app delivery Budget Firmographics/demographics

Priorities, plans, and initiatives Organization Data products Commercialization Data insights and literacy Data, AI, and analytics priorities assessment Data management and governance Architecture and technology Business intelligence, analytics, and app delivery Budget Firmographics/demographics

This Business Technographics® study analyzes broad patterns among business and technology decision-makers across multiple areas related to data, data management, data science, and analytics. While this study primarily provides insight into the priorities, investments, and customer journey of decision-makers, it also includes questions about general priorities as well as standard demographic and firmographic questions.

This Business Technographics® study analyzes broad patterns among business and technology decision-makers across multiple areas related to data, data management, data science, and analytics. While this study primarily provides insight into the priorities, investments, and customer journey of decision-makers, it also includes questions about general priorities as well as standard demographic and firmographic questions.

investment Sales technology investment Performance indicators B2B sales measurement and analytics

Sourcing Provider management Vendors and strategic partnerships Global competency center (GCC) trends Digital transformation Budget and spending High-performance IT

B2C growth, priorities, and challenges B2C organizational structure B2C marketing sourcing B2C marketing budget B2C marketing practices B2C marketing measurement and analytics B2C marketing technology B2C and AI marketing B2B priorities, challenges, and goals B2B organizational structure B2B growth strategies B2B marketing practices B2B marketing budgets B2B marketing and AI B2B relationship with IT B2B technology usage Customer experience

This study analyzes broad patterns among data and analytics decision-makers. While this study primarily provides insight into the strategies and priorities of data and analytics decision-makers, it also includes standard demographic and firmographic questions.

Priorities Use cases of third-party services Third-party usage — packaged software Third-party usage — software/app development Third-party usage — data and analytics services Third-party usage — management and strategy consulting services Third-party usage — infrastructure services Third-party usage — security services Third-party usage — application management services Third-party usage — digital workplace services Third-party usage — agency and marketing services Third-party usage — business process

B2B priorities, challenges, and goals B2B organizational structure B2B growth practices B2B marketing practices B2B relationship with IT B2B technology usage B2B marketing and AI B2B marketing best practices B2C growth, priorities, and challenges B2C organizational structure B2C marketing sourcing B2C marketing budget B2C marketing practices B2C marketing measurement and analytics B2C relationship with IT B2C technology and services usage B2C and AI marketing Customer experience