The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption into a catalyst for growth.

Our first-ever Forrester Future Leaders program, at B2B Summit North America last month, provided meaningful lessons — and a great deal of optimism about the future of GTM.

The B2B world is on the brink of a long-building seismic shift. As AI turbo-charges existing market forces, the go-to-market (GTM) singularity will collapse decades-old GTM models. Pivot to an augmented, resilient, and collaborative GTM approach to close the customer visibility gap, establish market preference, demonstrate accountability, balance the role of AI and humans, and fuse your GTM strategy and execution.

End the corporate-regional tug-of-war over campaign control. Explore four operating models that clarify decision rights and speed execution.

Organizations that wish to grow by identifying new markets or targeting new buyers need a standardized process to choose the best opportunities. By taking a structured approach, organizations can better identify, prioritize, and select buyers and markets that match their capabilities and competencies. Marketers should leverage the models, tools, and frameworks in this toolkit to create a growth strategy and timeline for their organization.

B2B buying dynamics require new marketing approaches. Join us in London or Singapore for actionable strategies on how to address them.

While global portfolio marketing teams typically coordinate activities such as go-to-market strategy and messaging globally from headquarters, multiple factors often indicate a need for additional regional capabilities. These include the increasing complexity of go-to-market strategies, evolving buyer preferences, and the need for better alignment between marketing and sales in the regions. Regional portfolio marketers can play a pivotal role in balancing a global go-to-market strategy and regional needs and helping regional teams target their local audiences more effectively. This report describes why and when regional portfolio marketing is needed and how to set it up.

Ingenuity is what it takes to reinvent businesses for sustainable growth. At next month's B2B Summit EMEA, learn actionable strategies to fuel innovation and growth in your organization.

In an era of growing environmental impact awareness, businesses stand at a crossroads. CMOs and CIOs must champion the transition to sustainable marketing technology (martech) together. This report explores the compelling reasons for this necessary transformation, including legal mandates, corporate social responsibility (CSR) and disclosure demands, evolving customer expectations, and the pursuit of sustainability for tangible business benefits. It outlines a best practice approach for B2B leaders to drive marketing technology decisions with sustainability as a primary motivator.

In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies. At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. Here’s a sneak peek into the value-packed sessions you won’t want to miss. It’s Time […]